Friday, June 13, 2008

Missed Opportunity For Much Better Headline

This news from The Age:

JAPAN, a country not known for its overweight people, has undertaken one of the most ambitious campaigns ever by a nation to slim down.

Under a national law that came into effect two months ago, companies and local governments must measure the waistlines of citizens between 40 and 74 as part of their annual check-ups. That means more than 56 million waistlines, or 44% of the population.

Those exceeding government limits — 85 centimetres for men and 89 centimetres for women — and suffering a weight-related ailment will be given dietary guidance if after three months they do not lose weight. The waist guidelines are those established for Japan in 2005 by the International Diabetes Federation for identifying health risks.


Their headline:
Is Japan Waisting Its Time

They must know that Japan's parliamentary government body is called The Diet, right?

1 comment:

Deborah said...

They're just gonna pull people over, see if they're using seatbelts, check the license and registration, give 'em a breathlyzer test and then measure their waistlines. Gotta have 3 out of 4, or off you go...