Speaker Spotlight: Paula Scher

The name Pentagram might not mean anything to you, but the word evokes a sort of fear, doesn't it? Maybe it's just my Christian upbringing. Yet Pentagram is sort of a feel-good Fearmonger. It can be scary without implications of Satanic ritual, because as one of the world's most prestigious design firms, they've designed the face of more corporations than they haven't. You heard me right. They have worked on more logos and corporate identities than they haven't. As jeff pointed out once, the question is not "what brands have they worked on?" but, "what brands haven't they worked on?" This is not exaggeration.

Citibank, U.S. Postal Service, Saks Fifth, Bloomberg, Pepsi, The Met, The Atlantic... to name a few more readily identifiable looks.

Now, Paula Scher is the doyenne of Pentagram, and she's conversing with Chip Kidd about what makes them celebrity designers (among other things), at the Imprint Culture Lab conference.

Once again, if any of you are interested in attending, drop me a line.