I was surprised to get this in my mail today, not because it was junk mail, but because it was The New York Times. Here's how they open:
"People are talking...are you?"

I'm used to shit like:
"Tired of being fat?"
"Do you have unwanted gold?"
"Have you or someone you know ever thought of suing anyone for any reason at all?"

My question:
Do you think rhetorical questions ever sound good in an ad?