I was surprised to get this in my mail today, not because it was junk mail, but because it was The New York Times. Here's how they open:
"People are talking...are you?"
I'm used to shit like:
"Tired of being fat?"
"Do you have unwanted gold?"
"Have you or someone you know ever thought of suing anyone for any reason at all?"
Do you think rhetorical questions ever sound good in an ad?