Thursday, March 26, 2009

Marvel Comics...Female Products

Um... I want to tag this, WTF, or, "When Japanese companies do this we ridicule them but when it happens in the U.S. it's still ridunculous."
If you would wear this shirt, or would buy this shirt for say, your niece... you may as well jump in that windowless van driven by what looks like your old janitor, already, because you're screwed.

Marvel Debuts Female Apparel and Cosmetics

Yes. Marvel Comics is branching out into... "female" apparel and cosmetics. Straight from the beast's mouth:

“Since our core customer has always been guys, we need to be very careful when we introduce female product so that we don’t alienate our core,” said Paul Gitter, president of consumer products, North America, for Marvel Entertainment Inc. “What we have found through testing is that we haven’t alienated them, which gives us the OK to move forward with female product.”

Word of sincere advice for Paul Gitter: Please stop calling it "female product."


Anonymous said...

I have a "male product" I'd like to show you sometime... love you!!!

Rachel Keslensky said...

If I ever make merchandise like this for my webcomic, shoot me. Please.

... I DO have some jewelry in mind, but that's just so I have a nice ear cuff to wear to cons moreso than an actual product I intend to sell. And it'll certainly be in better taste than a bunch of boy-boy heart pendants.

Chai Latte said...

I'm totally picturing The Hulk maxi pads right now. 'Female product' indeed....